PPP3- Studio Brief 1: Personal Branding

Brief

Produce a range of self-promotional material for delivery through print and/or electronic media as appropriate to your individual professional and design practice.

To include:

• Print based portfolio
• Appropriate online presence (may include social media)
• Self-promotional material (business cards, letterheads, creative cvs, stationary) and methods (mail shots, websites, blogs)
• Research, development and evaluation of your personal design collateral should be evidenced through ongoing documentation and evaluation on your PPP blog.

Background/considerations

You may be good, you may be the best and you might be exactly what the world is looking for, but you need to tell the world that you exist. 

Developing an effective design presence requires a clear sense of what you want/need to communicate about yourself combined with an informed understanding of what your potential clients, employers or collaborators expect to see. Consider the following questions ...

What do you want/need to say about yourself?  

What makes you "YOU" and how do you communicate this? 

Who is your audience? What do they expect to see and what do they want to see it? What are they looking for?

Do you tailor your material to specific audiences or aim to create a uniform identity and how will your audience/s receive your material? (consider humour, sophistication, individuality or convention)

Deliverables

1. Print-based promotional material appropriate to your ambitions/intentions
2. An accessible/functioning online presence
3. Any other material appropriate to your individual design practice
4. Ongoing engagement with PPP blog

Deadline: 1/4/19