PPP3- Studio Brief 2: Design Strategy

Brief

Undertake an independent and sustained investigation into opportunities for progression within your own intended area of creative, professional practice and/or academic focus.

You will use your PPP blog to provide evidence of ongoing research activities, reflection and evaluation of an increasingly iindividual and independent understanding of your design practice.

Your research will be summarised in a 10 minute presentation that focus on and summarise your design strategy with specific reference to your career aspirations, progression opportunities and the work/skills that you have developed in relation to your future aspirations.

Background/considerations

Your research activities should aim to:

Identify and evaluate professional practices, concerns and opportunities that you intend to pursue on completion of the degree programme.

Document and reflect on your industrial experience to date, including a brief summary of what you have learned and how this has affected the way you will approach your professional development and further opportunities for progression.

Record and evaluate any examples of self-directed projects, business ideas, collaborations and opportunities for enterprise that you intend to pursue. Summarise the concept, content or underlying rationale for these.

Deliverables

• A 10 minute Powerpoint (or Keynote) presentation
• A completed manifesto and/or position statement
• Ongoing engagement with PPP blog 

Deadline: 1/4/19

PPP3- Studio Brief 1: Personal Branding

Brief

Produce a range of self-promotional material for delivery through print and/or electronic media as appropriate to your individual professional and design practice.

To include:

• Print based portfolio
• Appropriate online presence (may include social media)
• Self-promotional material (business cards, letterheads, creative cvs, stationary) and methods (mail shots, websites, blogs)
• Research, development and evaluation of your personal design collateral should be evidenced through ongoing documentation and evaluation on your PPP blog.

Background/considerations

You may be good, you may be the best and you might be exactly what the world is looking for, but you need to tell the world that you exist. 

Developing an effective design presence requires a clear sense of what you want/need to communicate about yourself combined with an informed understanding of what your potential clients, employers or collaborators expect to see. Consider the following questions ...

What do you want/need to say about yourself?  

What makes you "YOU" and how do you communicate this? 

Who is your audience? What do they expect to see and what do they want to see it? What are they looking for?

Do you tailor your material to specific audiences or aim to create a uniform identity and how will your audience/s receive your material? (consider humour, sophistication, individuality or convention)

Deliverables

1. Print-based promotional material appropriate to your ambitions/intentions
2. An accessible/functioning online presence
3. Any other material appropriate to your individual design practice
4. Ongoing engagement with PPP blog

Deadline: 1/4/19