What is an interview?
Exchange of information as a question and answer session to extract information that we see as important in the development of our practice as a creative.
Interview is more planned unlike a conversation which is more spontaneous.
Preparation is key, arrange the interview and the interviewees will need contacting in advance. You will usually have to give an indication of how long the interview will take, the purpose etc. Ensure you have information to hand. How and where will it take place? This needs considering prior to your approaching of potential interviewees.
An interview is better 'face to face' but in some cases that may be impossible, such as distance and time. Consider if this can be done in another way. But never take the easy route, Skype of FaceTime are available as alternatives.
Before you contact anyone, have a valid reason to want to find out things about them. Ask a series of relevant questions.
An interview requires good planning, proper preparation and a sensitivity to the questions.
Be attentive
Empathy
Prompts
Probes (clarification)
Checking
Be friendly
Written notes
Audio recordings
Online record
The first question is significant, it should put the interviewee at ease. It should be something that they will be able to answer easily. Keep checking your notes
Remember to thank the interviewee for giving up their time.
Transcribing- this always takes a long time, so be mindful of this when you consider interview length.
Interview examples:
Jessica Walsh Interview
Sandara Choi Interview
Paula Scher Interview
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